Linebet has formed a new partnership with Athletic Bilbao to become the official regional partner in Africa for the 2025/26 season. This agreement underscores Linebet’s commitment to traditional clubs while aiming to enhance its presence in core markets through a long-term strategy that seeks to unite football history with contemporary fan engagement.
Athletic Bilbao stands as one of the oldest and most enduring clubs in the history of Spanish football. The club maintains a commitment to developing Basque players, building a respected football identity worldwide.
The club continues its unwavering dedication to its roots while achieving consistent success in football. San Mamés Stadium serves as a dual symbol of passion and tradition, acting both as a cultural landmark and a football venue.
Through this partnership, Linebet can enhance football fan engagement in Africa by providing unique content and initiatives directly linked to Athletic Bilbao’s historic legacy. The partnership highlights Africa as a vibrant football market, enabling fans to explore new ways to interact with their beloved teams.
Linebet is also expanding its sports marketing reach through renewed sponsorship deals with French club AS Monaco and French football legend Djibril Cissé, while maintaining its global sports marketing strategy. The company continues to pursue its goal of uniting football fans worldwide by combining classic values with modern approaches.
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